Whatagraph
Branding
Graphic Design
UX/UI
Motion
Whatagraph provides marketing professionals with one of the most intuitive marketing intelligence platforms, helping them focus on what truly matters - strategy and execution.
Over the years, I’ve developed a close, ongoing collaboration with the Whatagraph team, contributing to a wide range of projects that shape their brand identity. My work has spanned from designing website and platform visuals to creating impactful marketing materials that communicate the brand’s value and vision.
Over the years, I’ve developed a close, ongoing collaboration with the Whatagraph team, contributing to a wide range of projects that shape their brand identity. My work has spanned from designing website and platform visuals to creating impactful marketing materials that communicate the brand’s value and vision.
Branding
When developing the brand book for Whatagraph, my main objective was to build a cohesive visual identity that reflects the brand’s purpose and tone of voice.
The logo and signature pink color were already established, but the overall system needed more structure, consistency, and a stronger visual presence across platforms and marketing materials. By introducing a complementary color palette and supporting elements such as icons and report visuals, I helped define a clear visual framework. This approach also made it easier to distinguish between the platform’s four key pillars: Connect, Organize, Report, and Act.
The logo and signature pink color were already established, but the overall system needed more structure, consistency, and a stronger visual presence across platforms and marketing materials. By introducing a complementary color palette and supporting elements such as icons and report visuals, I helped define a clear visual framework. This approach also made it easier to distinguish between the platform’s four key pillars: Connect, Organize, Report, and Act.
The brand book covered all key pillars and aspects of Whatagraph’s identity, establishing a visual language that extended across marketing materials, stationery, social media, and even merchandise.
One of my main goals was to create a document that was both accessible and easy to navigate - a practical reference point for the wider team and external collaborators. This ensured that the brand’s visuals remained consistent and aligned across all ongoing projects.
One of my main goals was to create a document that was both accessible and easy to navigate - a practical reference point for the wider team and external collaborators. This ensured that the brand’s visuals remained consistent and aligned across all ongoing projects.
Website
When designing the Whatagraph website, my focus was on clarity, usability, and building trust through design. The interface highlights the product’s value proposition with clean layouts, clear messaging, and intuitive navigation.
Platform visuals take center stage, supported by the brand’s color palette through backgrounds, accents, and iconography. To make the rich information easy to absorb, I placed strong emphasis on user experience, ensuring smooth onboarding, a consistent visual hierarchy, and responsive performance across all devices.
Platform visuals take center stage, supported by the brand’s color palette through backgrounds, accents, and iconography. To make the rich information easy to absorb, I placed strong emphasis on user experience, ensuring smooth onboarding, a consistent visual hierarchy, and responsive performance across all devices.
