Roberto Coin
Graphic Design
Motion
I collaborated with Roberto Coin for over three years, contributing to the development of the brand’s visual storytelling and the design of a wide range of creative assets, including photography, graphics, and motion pieces. These became the core elements of various campaigns and product launches.
One of the most significant projects during this period was “Sauvage Privé: The Jungle Awaits,” the launch of a bold new jewellery line. The primary goal of this campaign was to create a cohesive visual narrative that could unfold seamlessly across multiple platforms: from the brand’s website and in-store video installations to its social media presence.
One of the most significant projects during this period was “Sauvage Privé: The Jungle Awaits,” the launch of a bold new jewellery line. The primary goal of this campaign was to create a cohesive visual narrative that could unfold seamlessly across multiple platforms: from the brand’s website and in-store video installations to its social media presence.
We began with the concept of a stage, placing the jewels in the very spotlight of the performance. Inspired by paper art and 3D shadow boxes, we developed a theatrical setting that became a perfect showcase for the pieces. The vibrant, stylized jungle backdrop enhanced the bold character of the collection, while the play between night and day scenes introduced different moods and atmospheres.
Every element of the set was first designed digitally, then carefully laser-cut and assembled to create a layered composition.
Among the most distinctive features were the paper animals, crafted in a way to allow subtle movements that brought life and rhythm to the compositions.
Among the most distinctive features were the paper animals, crafted in a way to allow subtle movements that brought life and rhythm to the compositions.
The final result included a series of stop-motion videos and 3D still photographs, where motion and stillness worked together to create an immersive storytelling experience.
Alongside the motion and theatrical content, we also developed a collection of editorial photographs that placed the jewellery at the heart of every frame. The lighting design emphasized brilliance, texture, and detail, ensuring that each piece appeared luminous and sculptural.
Alongside the motion and theatrical content, we also developed a collection of editorial photographs that placed the jewellery at the heart of every frame. The lighting design emphasized brilliance, texture, and detail, ensuring that each piece appeared luminous and sculptural.
These visuals later became a partof Roberto Coin’s brand communication, featured in magazines, online campaigns, and in-store materials. The assets were adapted for social media, both as organic posts and paid content, maintaining visual consistency and reinforcing the campaign’s distinctive mood across all channels.
Through this project, I had the opportunity to explore how craftsmanship, digital design, and storytelling can intertwine to build a compelling visual world.
Through this project, I had the opportunity to explore how craftsmanship, digital design, and storytelling can intertwine to build a compelling visual world.
.jpg)
.jpg)
CREDITS
Art Direction: Chia Ying Hsieh
Photography: Dejan Lakic
