Police
Art Direction
Graphic Design
I collaborated with Police for more than four years, starting as a graphic designer and eventually moving into the role of Art Director. During this time, I supported the brand across multiple campaigns, ensuring consistency across all materials and overseeing their presentation on social media.I worked with Police for over four years, starting as a graphic designer and evolving to Art Director, helping them lead campaigns and making sure that multiple materials look consistent and are presented in social media with due attention.
My work included leading creative brainstorms, developing moodboards, coordinating with photographers, and supervising the production of various graphic assets and social content.
My work included leading creative brainstorms, developing moodboards, coordinating with photographers, and supervising the production of various graphic assets and social content.
Graphics
Graphic assets and social posts play a central role in Police brand communication. Whether introducing new collections or launching collaborations, it was essential to define the right visual approach and tone of voice while staying true to the brand’s bold identity.
Instagram is one of the brand’s primary communication channels. It showcases seasonal changes and new product drops, each with its own visual direction and message. Throughout my collaboration with Police, I curated the Instagram feed by combining our in-house materials with international content and assets from external campaigns. My goal was always to maintain a cohesive and dynamic visual narrative.
Photography
Photography was at the core of each campaign. I oversaw the entire process, from early concept development and moodboard creation to photoshoot production and final retouching. Our shoots often included both model-focused visuals and still-life compositions.
After presenting initial concepts and aligning with the client, I coordinated model selection and shoot logistics, ensuring we delivered high-quality imagery ready for publication across all platforms.
After presenting initial concepts and aligning with the client, I coordinated model selection and shoot logistics, ensuring we delivered high-quality imagery ready for publication across all platforms.
Special Campaigns
In addition to in-house productions, we regularly worked with assets from international campaigns and collaborations. One of the most significant partnerships was Police x Lewis, which spanned multiple releases and events over several years. These materials included videos, photos, and behind-the-scenes content from shoots and races.
My responsibilities included curating the materials, managing their presentation on social media, and creating supporting graphic assets.
My responsibilities included curating the materials, managing their presentation on social media, and creating supporting graphic assets.
Police has a long-standing history of collaborating with major film productions. One notable example was the collaboration linked to the Batman franchise. For this project, the social feed blended official global materials with original supporting content produced by our team. We adapted the film’s dark and atmospheric aesthetic to fit the brand’s identity, creating graphics and visual narratives that connected the movie’s world with the Police product universe.
CREDITS
Photography: Dejan Lakic, Ivo Sekulovski
Production: Giorgia Favaretto, Diego Donetto
