Bayer
Branding
Graphic Design
UX/UI
Motion
Punto Gine is a project by Bayer Italy focused on female health and wellbeing. The main goal was to create a visual magazine featuring a group of gynecologists who shared tips, practical information, and discussed important topics relevant to a younger audience.
I worked on this project for over a year, leading the visual direction and overseeing a wide range of assets, including social media content, newsletters, and presentations.
I worked on this project for over a year, leading the visual direction and overseeing a wide range of assets, including social media content, newsletters, and presentations.
The playfulness and bold character of the Punto Gine logo helped define the visual language of the project. Given the variety of topics addressed, a flat illustration style proved to be a natural fit. It allowed for a balance between more serious, medical subjects and a lighter, more approachable visual tone.
One of the first assets developed was the monthly newsletter. Each issue featured several experts who explored different health topics in depth. I supported the content by creating custom illustrations for each topic, as well as designing the overall newsletter layout.
One of the first assets developed was the monthly newsletter. Each issue featured several experts who explored different health topics in depth. I supported the content by creating custom illustrations for each topic, as well as designing the overall newsletter layout.
Social media, particularly Instagram, was one of the project’s main communication channels. It served both as supporting material for the newsletter and as a space to foster interaction and engagement with the target audience. I
was responsible for maintaining visual consistency across the platform, creating a variety of assets such as infographics, illustrations, and animated content. The key objective was to ensure that the posts were informative and rich in content while remaining accessible, playful, and aligned with the project’s light and welcoming tone of voice.
was responsible for maintaining visual consistency across the platform, creating a variety of assets such as infographics, illustrations, and animated content. The key objective was to ensure that the posts were informative and rich in content while remaining accessible, playful, and aligned with the project’s light and welcoming tone of voice.
Through visually engaging design and a bold, inviting approach, Punto Gine aims to inspire and encourage young women to take an active role in their health journeys, highlighting the power of information and contributing to the breakdown of long-standing taboos.
